UK: NIAB EMR launches new strawberry varieties

19-07-2019    01:15   |    NIAB

Rt Hon Robert Goodwill MP, Minister of State for Agriculture, Fisheries and Food, launched two new strawberry varieties from the East Malling Strawberry Breeding Programme (EMSBC) based at NIAB EMR at the 2019 Fruit Focus event.

Malling Champion is a new ever-bearer variety with superior fruit quality, including a very high percentage of Class 1 fruit, and useful disease resistance.

Malling Allure is a new June-bearer variety that crops 12-14 days later than Malling Centenary the industry standard variety.

“These new varieties fill important niches in the cropping pattern for the UK strawberry sector. Industry hasn’t, until now, had an ever-bearer variety with high yields of high quality fruit,” commented NIAB EMR senior fruit breeder, Adam Whitehouse. “Similarly, industry is demanding a new late-season June-bearer that will come in to peak production after existing varieties – the importance again has been on finding a selection that produces a quality product for growers and the consumer.”

These are the first two new varieties from the East Malling Strawberry Breeding (EMSBC) since the release of Malling Centenary in 2013 – a June-bearer variety which is now selling over 60 million plants annually.

Click here to read the complete article at NIAB.

Photo credit: NIAB


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