The Netherlands welcomes the world during GreenTech week

In week 24, the Netherlands hosts delegations from all around the world, from the Middle East to Asia and from the Americas to Africa. These delegations will include growers, AgTech entrepreneurs, investors, high level government officials, and policymakers. Starting Monday, June 9, international delegations will delve into the innovative Dutch horticulture sector. They will participate in tailored programs, exploring various aspects of the Dutch ecosystem, from greenhouses to supermarkets and from universities to GreenTech, the Netherlands’ largest horticultural exhibition with over 550 exhibitors.

Strategic Trade Fair Program

Public and private partners are joining forces to present an impressive line-up of activities — to foster long-term collaborations and new business opportunities, and to strengthen the Netherlands' global position as a leader in sustainable horticulture. These activities are part of the Strategic Trade Fair Program which was initiated by Top Sector Horticulture & Starting Materials and AVAG and is carried out in collaboration with the Ministry of Agriculture, Fisheries, Food Security and Nature, the Netherlands Enterprise Agency (RVO), the Municipality of Westland, Dutch Greenhouse Delta, GreenTech, and World Horti Center.

You are cordially invited to participate in our events, visit GreenTech Amsterdam and stop by the NL Lounge:

• Monday June 9, 17:00 – 20:00 | Exclusive Networking Dinner (Invite only | World Horti Center, Naaldwijk): The official kick-off of the week brings together all international delegations and invited Dutch organisations for an evening of networking and connection.
   
• Tuesday June 10 – Thursday June 12 | NL Lounge at GreenTech (stand 01.261): The successful Dutch horticulture ecosystem will be showcased at the ‘Netherlands Lounge’. This pavilion is more than just an information booth; it focuses on facilitating matchmaking and promoting knowledge sharing. With an engaging program, Dutch best practices will be presented, and connections will be made between the visiting delegations and Dutch businesses.
   
• Tuesday June 10, 10:15 – 11:00 | Remarkable trends in AI & Robotics (Vision Stage, GreenTech): We are at the dawn of a new era: the shift from automation to true intelligence. The session delves into the promise and challenges of AI, offering an honest look at the rough edges of a developing technology. These imperfections, rather than polished demos, are where real innovation begins. This session explores how robotics and AI are transforming sectors such as healthcare, aviation, and logistics. Carlo van de Weijer, the General Manager of the Eindhoven AI Systems Institute, offers an inspiring glimpse into the future of AI and what it will mean for our future. Suzanne Verboon of NXTGEN, will give a closer look and insights on the road map of Dutch food and flower production innovations. The NXTGEN Hightech agrifood ecosystem accelerates hands-free innovations, ensures broad adoption and simultaneously improves their effectiveness and scalability Finally, we hear directly from Wageningen University’s Erik Pekkeriet and the 2024 Concept Award winner, Koppert, about the latest developments in greenhouse robotization and AI.
   
• Tuesday June 10, 11:00 – 12:00 | Global Food Security: Sustainable Collaborations by the Netherlands (Vision Stage, GreenTech): This session highlights how international collaboration—between government, business, knowledge institutions, and civil society—can drive sustainable solutions for global food security. Jan Kees Goet (Ministry of Agriculture, Fisheries, Food Security and Nature) explains the role of the Netherlands through the Dutch Diamond approach. Rien Komen (Aeres), Richard Harrison (WUR) and Annie van de Riet (AVAG) discuss the importance of education and research in long-term impact, while illustrating how Dutch greenhouse technology is embedded in global partnerships.
   
• Tuesday June 10, 12:00 – 13:30 | Worldwide Delegations Networking Lunch (NL Lounge, GreenTech): Dutch organisations are warmly invited to meet the international delegations during a networking lunch in the NL Lounge.
   
• Wednesday June 11, 15:00 – 18:00 | NL Summit (Vision Stage, GreenTech): An energetic summit on the future of horticulture, driven by a bold vision of sustainability and innovation. During GreenTech, growers will take the stage to present their solutions—and their questions—on how to meet the Sustainable Development Goals (SDGs). As key users of Dutch greenhouse technology, these growers will compare experiences across borders and explore what’s needed to move forward.
   
• All week: field visits and knowledge sessions: During the entire week, partners of the Strategic Trade Fair Program are hosting a wide range of activities across the Netherlands. Visitors can take part in field visits to leading Dutch horticultural companies, explore the Flower Trials, or visit the World Horti Center. At GreenTech, guided tours and a variety of inspiring knowledge sessions offer even more opportunities to connect and learn.

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