Retail potential in Poland
Added on 15 September 2022
FCI'S first webinar on Poland's retail market discussed the opportunities in Eastern Europe for floral breeders, growers, exporters, and wholesalers.
In Poland, the discount stores cover approximately 70 per cent of all fast-moving consumer goods (FMCG) food sales, and the flower sales are 'impulse buys'.
Tomasz Szacon deals with international commercial networks. He says selling your product to these merchants is tough, and he warns that you need to know your figures if you want to stand out from the competition. The expected consumer prices for flowers in these stores decrease from PLN 19.99 to PLN 9.99.
He adds: "All Polish discounters work through a central warehouse. So, when calculating cooperation costs, you must consider that the delivery will always be to the main warehouse."
Collaborating with hypermarkets is a different matter. These are destination shops in good locations, with whole aisles for fresh flowers and gardening.
The demographic is much older, but Szacon underlines, "Hypermarkets are often franchised, too, so individual stores can buy without the consent of the head office. The downside is that they won't need to buy a whole truckload of a product."
Photo Courtesy of AIPH