Pure Flavor expands greenhouse-grown organics line

This fall, Pure Flavor is adding Organic Luna Sweets Cocktail.

Tomatoes and Organic Roma Tomatoes to its lineup. Luna Sweets Cocktail Tomatoes are a firm, medium-sized variety, ideal for baking, stuffing, and slicing in appetizers and side dishes. Organic Roma Tomatoes are ideal for homemade pasta sauce, salsa, tomato soup, and more.

For Matt Mastronardi, executive vice-president of Pure Flavor, the decision to grow the organics category is a response to consumer demand for more organic tomato varieties.

"Consumers are cooking more at home and purchasing more organic produce than ever before. There's a gap in the market for premium greenhouse grown organic cooking tomatoes and we're making it easier for shoppers to find the fresh organic vegetables they prefer," said Mastronardi.

In late 2020 as part of the company's #LoveForFresh campaign, Pure Flavor surveyed over 650 consumers across North America to find out what factors influence their decisions when purchasing organic produce. Almost 80 per cent responded that a wider selection of organic produce at their preferred retailer would make them more likely to buy organic.

Read more on Greenhouse Canada.

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Source: Greenhouse Canada