Keeping fruits as a meal not a waste

Keeping fruits as a meal not a waste

The B2B Fresh Produce Marketplace FruPro celebrates a huge fresh produce donation made possible through their platform and are calling for more businesses to join them in the fight against food waste.

Through the joint efforts of Kölla UK, FareShare and FruPro, the UK fresh produce industry witnessed an effective donation campaign in a sector that needs it badly.

FruPro partner Kölla UK was able to donate 21 tonnes of Cat 1 (good quality) Satsuma tangerines, which equated to around 50,000 meal worth of food, with the average 420g per meal. Kölla UK labelled their produce for donation on the FruPro platform and FruPro were able to manage the rest.

Thanks to FareShare, the supplies were distributed to foodbank networks and charity outlets that exist to support those in need. Most individuals who received the fruit were of a low or no-income background, meaning that the impact supported people most vulnerable to food shortages. For more details, read the impact report here.

No fresh produce should end up as waste

FruPro Co-founder and COO Ollie Morley-Fletcher said "We are constantly working to make the supply chain more efficient and urgently trying to reduce food waste.

"Supermarkets already have good connections to food banks and charities, but the rest of the supply chain is missing this link. So, our impact focuses on the whole supply chain.

Continue reading.

Photo created by Jonas Kakaroto
- Unsplash

Source: Agritech Future


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