Flower Council of Holland launches new campaign

Flower Council of Holland launches new campaign

Days after Dutch TV host Arjen Lubach burned prime time the country’s entire ornamental horticulture industry down, blaiming it for growing pesticides-laden cut flowers at huge expense of energy and carbon dioxide emissions, the Flower Council of Holland launched a new advertising campaign to highlight the powerful impact flowers have on our mental health and well-being.

The campaign kicked off with full page ads in national newspapers Volkkrant, Telegraaf, Trouw and AD on 28 October with more industry goodwill anticipated for this month.

A prime example of modesty marketing, the campaign uses rather minimalist photography and messages to educate consumer in a balanced way. It encourages people to share the joy of flowers and plant, and highlights them as a natural and energising choice.

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Photo created by wirestock - www.freepik.com 


 

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