Flower Council of Holland launches new campaign
Added on 04 November 2022
The campaign kicked off with full page ads in national newspapers Volkkrant, Telegraaf, Trouw and AD on 28 October with more industry goodwill anticipated for this month.
A prime example of modesty marketing, the campaign uses rather minimalist photography and messages to educate consumer in a balanced way. It encourages people to share the joy of flowers and plant, and highlights them as a natural and energising choice.
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