New dahlia brand ABBEY by DBA

Added on 22 May 2025

Tags

Agriom employee Dré Meijer harvested the first Abbey® Samba on May 22.

The Dahlia Breeders Association (DBA) located at De Kwakel (the Netherlands) introduces the new Dahlia brand ABBEY®. Under this name, DBA is launching new Dahlia varieties. DBA is a collaboration between breeder Agriom Trade BV and ornamental horticulture entrepreneur Karel van Rijn. The first Abbey® Dahlias are being supplied in limited quantities at the Royal FloraHolland auction in Aalsmeer to raise awareness of the new brand name.

Since 2021, DBA established a special breeding program. The breeding of Dahlia takes place in De Kwakel, the Netherlands. The focus lies on extending shelf life while also seeking spectacular flower colors and shapes. In Limuru, Kenya, Agriom has its own location where selections are being trialed under equatorial circumstances.

Providing disease-free plant material is fundamental. The propagation of Dahlia is managed in-house using tested virus-free mother plants. Plant material is produced in De Kwakel (the Netherlands) and offered as rooted cuttings.

During IFTEX 2025 Agriom presents the new ABBEY Dahlias to the public for the first time. The ABBEY Dahlias can also be viewed during the Flower Trials (June 10–13) at Agriom's location at Achterweg 58A in De Kwakel.

For more information:

Agriom Trade BV

Jaap Stelder: jaap.stelder@agriom.nl / 0031 (0) 6 514 08 341