FlowerTrials pre-registrations increased by 30%

2025 edition attracts global interest

Innovations tailored to grower and consumer needs

For breeders, FlowerTrials offers the perfect stage to showcase the latest innovations at the ideal moment in the season – when plants look at their best. Many exhibitors will highlight innovations specifically tailored to grower and consumer needs, such as improved heat and drought tolerance, more efficient cultivation habits or entire plant series that require less to no plant growth regulators. The opportunity to discuss these novelties directly with breeders and receive cultivation tips provides growers with valuable insights.

For retailers, FlowerTrials offers an inspiring preview of what’s next in ornamental horticulture. Beyond the plants themselves, the event emphasizes retail-ready concepts and storytelling solutions that reflect changing consumer preferences and current trends.

Preparing your visit

To get the most out of FlowerTrials® 2025, visitors are encouraged to register in advance at flowertrials.com and start planning the week using the route planner to create the most efficient journey. Each exhibiting company has a dedicated webpage where a preview is published from some of the innovations that will be on display in week 24. Novelty previews are also shared via the newsletter and social media on Facebook, Instagram and LinkedIn.

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