Nature Fresh's newest introduction

Late in 2022, Nature Fresh Farms debuted the new YOOM tomato — a purple, nutrient-packed, greenhouse-grown, on-the-vine tomato. According to Matt Quiring, Nature Fresh’s senior vice president of sales and marketing, a key part of YOOM’s marketability is its nutrient profile.

“The YOOM is a powerhouse of nutrients,” Quiring says. “With high levels of antioxidants, anthocyanin and lycopene (indicative in its distinguishing deep purple hue), Vitamins A and C, magnesium, potassium and a good source of fiber, the YOOM is an ideal choice for health-minded individuals looking to boost their nutritional intake.”

YOOM, Quiring says, joins a tomato portfolio that ranges from grape tomatoes to beefsteak tomatoes and red cherry tomatoes on the vine. He says that the growing process is similar to how the company’s other tomatoes are grown. Its flavor ranges from savory to tart with a hint of plum-like sweetness.

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Courtesy of Nature Fresh Farms

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