Top produce trends for 2032

12-01-2022    12:38   |    The Packer

This time of year, there are multiple versions of “top food trends” stories for 2022. And why not? The future is always a more alluring topic than the gritty present.

In that vein, but with even more ambition, I put a question to the LinkedIn Fresh Produce Industry Discussion Group asking about their views on what the produce world will look like in 2032.

Here is the question and selected responses from the group. Remember, you heard it here first!

How will the fresh produce industry evolve over the next 10 years? How will the industry look different then compared with now?

  • "Branded produce will dominate, as sophisticated producers learn how to reach tomorrow's consumers via new marketing and distribution channels that are currently in their infancy or don't even exist yet. Emerging technologies will create tremendous efficiencies for small/medium size growers, leveling the playing field and allowing them to compete with large multinationals. Growers that embrace sustainable and regenerative farming practices (and effectively share that story with their customers) will have first-mover advantage over others that choose a "wait and see" approach. Finally, large corporate buyers will try to get closer (invest/own) to the farm supply chain as they have with meat and milk.";

  • "I believe we will see a more regional focus on produce programs, to reduce overall food miles.";

  • "I think we will see more branded produce driving value through unique marketing and sustainable initiatives. “Nice to haves,” such as compostable packaging and Fairtrade certification, will become “must haves.” Tomorrow’s consumer is far more savvy and the onus will be on brands to deliver that value.";

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