Who's afraid of AI?
Added on 11 July 2023
Imagine if you could hire a staff member to help you create content, improve SEO, analyze data and bounce ideas off of — for free. Then imagine they have access to a ridiculous amount of data and unlimited availability. That’s how early adopters of ChatGPT are describing the wildly popular AI bot.
ChatGPT is disrupting industries all over the world, offering opportunities to streamline tasks and increase efficiencies like never before. The conversational AI tool is certainly not without its dangers, but whether we’re ready or not, it’s here to stay. And it’s already changing the face of the retail landscape.
“Its use is rising on an exponential scale,” says Rob Sproule, co-owner of Alberta garden center Salisbury and founder of DIG Marketing, who has been using ChatGPT for a few months. “It’s changing very quickly. It’s changing social media; it’s changing the web and it’s changing how our customers have experiences in our stores.”
While AI may seem like the beginning of the robot revolution, you’ve probably been using it for years. Amazon’s Alexa and Apple’s Siri both use AI to respond to voice commands in your home. TikTok, Instagram and Facebook all use AI to target ads and update your feed. Your thermostat might even be using AI to optimize your temperature settings.
Image by rawpixel.com on Freepik
More news
