Empowering the next gen of ag leaders through tech

Empowering the next gen of ag leaders through tech

Technology is often touted as the savior of much of the world’s current challenges, and agriculture is no exception. Yet despite a rise in agritech, two dual challenges emerge in the sector: the declining interest from the younger generation, and perplexing productivity stagnation. Just as the average farmer reaches 58 years old and only 6% of growers fall under 35, according to the National Young Farmers Coalition, multiple sectors are seeing significant decreases in labor productivity: a 2.5% decrease in manufacturing labor productivity as reported by the U.S. Bureau of Labor Statistics. The allure of knowledge-driven careers, promising lucrative returns, threatens to sideline traditional sectors like agriculture. If we are to truly empower the ag sector with technology, it must be made to engage a new generation of workers, while also creating better conditions and productivity of workers.

Misconceptions and Challenges in Agriculture

Agriculture is often perceived as low-paying, high-risk, and easily replaceable by technology. In reality, farming demands specialized knowledge in genetics, meteorology, pest management, and soil composition. The challenges of attracting young talent aren’t exclusive to agriculture. The U.S. manufacturing sector foresees a staggering 2.1 million worker shortage by 2030. This emphasizes the urgency to make careers in traditional sectors, including agriculture, more appealing to the youth.

Learning from International Efforts

Several countries have successfully countered this declining interest by investing in technological development for rural areas. According to the World Bank, Brazil and China have invested significant amounts into agricultural research and development (R&D). 

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