Native plant sales are up; Here’s why

Added on 22 February 2024

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Given the increased demand for native plants and consumers’ heightened interest in sustainability, a team of horticulture researchers set out to explore potential motivations for purchasing and using native plants in one’s landscape.

In a recent e-GRO alert, the team highlights insights from a 2022 Horticultural Research Institute-funded study addressing this topic that was conducted in collaboration with Drs. Ariana Torres (Purdue University), Sue Barton (University of Delaware), and Bridget Behe (Michigan State University).