How to improve forecasting at your greenhouse business

How to improve forecasting at your greenhouse business

It is tantamount for your forecasting success that you need to know the KPI’s – Key Performance Indicators – of your business. If you have been doing this for years, or worked for your company for years, this might be easy to compile. You may have some metrics from a previous job or position that are relevant and applicable for your business. Add these to the collection. Ask others in the organization what numbers they look at on a daily/weekly basis (etc.) and add these, as well.

Create the “per” KPI’s along the way…. per order, per customer, per association, per greenhouse, per acre, etc. Understand your historical “curve” — the percent complete curve — that allows you to assess progress versus your history.

The key to success using this tool is understanding that the curve ends at 100%. If your YTD revenues forecast, based on historical curves, is running significantly ahead or behind budget, you need to adjust the endpoint to reflect where the 100% of the season might be and then react accordingly.

While it may sound silly, KPI’s are numbers, not words. A pet peeve of mine over my entire career is when a question is answered with “a lot.” A lot is not a number. Try to double “a lot” next year…you need to be as specific as you can be at each level.

Continue reading.

Image by ArthurHidden on Freepik



Hortibiz Newsradio
Tune in!

Hortibiz Newsradio

24/7 news and information

Stay up to date with Hortibiz Daily News.
Subscribe to Hortibiz Daily News!

Stay up to date with Hortibiz Daily News.

Horticultural news, market insights and technology

Career at Holland Hortimedia?

Career at
Holland Hortimedia?

Content manager m/f – Sales manager m/f

Ads from

Today on Hortibiz Newsradio, listen back to podcasts!