Address tech concerns by meeting suppliers halfway
Added on 10 April 2023
“The tenor of the presentations I hear from high-tech equipment providers increasingly begins with a focus on the grower,” says David Eddy, the editor of Meister Media Worldwide’s American Fruit Grower® magazine (Meister Media Worldwide also publishes Greenhouse Grower). “It seems to me there is a renewed sense among these companies that they need to make more of an effort to meet you at least halfway if they are going to really understand your problems and provide you answers.”
Eddy points out a story “The Future of AI in Agriculture” written by Jan Johnson of Millennium Research, who notes that Founder and CEO Gabe Sibley of Verdant Robotics says growers want simple solutions that make their lives easier and their farms more profitable.
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