4 types of business analytics you need to know
Added on 01 December 2022
Understanding what types of analytics there are can help tailor your individual analytics and data architecture to get the results you desire from your data program.
Descriptive analytics describes what happened. They are historical in nature, looking back at your raw data, gathering, aggregating, and displaying key metrics about what your operation has done. These are also referred to as hindsight.
Diagnostic analytics help answer the question of “Why did something happen.” Diagnostic analytics is typically a layer deeper than descriptive analytics and, based on the situation, have some cause-and-effect impact on the descriptive analytics you are investigating.
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