Adopting sustainable practises is not only good for the environment but also presents marketing opportunities, Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative, said during a SAF webinar. The webinar is available to watch on demand in SAF’s learning hub, Career Connection.

Protecting the natural world is both a responsibility and an opportunity for an industry that markets nature.

That was the message Jeroen Oudheusden, executive officer of the Floriculture Sustainability Initiative (FSI), delivered on 14 July during the Society of American Florists’ webinar, “Sustainability: Have We Reached a Tipping Point?”

“We have climate change to battle,” Oudheusden said. “We have to work in our sector to become sustainable in a way that … a flower is always connected to something from nature and not at the expense of nature.”

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Photo Courtesy of AIPH