Elevated pricing in the run up to Mother's Day

Elevated pricing in the run up to Mother's Day

Figures published by the Dutch Association of Wholesalers in Floricultural Products (VGB) and market analyst Floridata reveal that Mother’s Day, celebrated in the UK and in a score of European countries has fuelled a 10 per cent increase in Dutch flower and plant exports.

Dutch flower and plant exports reached the €684mn mark in April 2024, a month that included two additional trading days compared to the year before.

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