A future-based perspective on fresh produce

A future-based perspective on fresh produce

The International Fresh Produce Association (IFPA) has released its 2022 State of the Industry report, which can be downloaded here. It is still too early to draw conclusive lessons from the global pandemic, inflation, and war that played out in 2022, but it is important to understand their impact on the industry landscape, as viewed through the lens of the global economy, trade, supply chain, and consumption. The experiences highlighted increasing pressure on the global agriculture industry: a growing global population, climate volatility, environmental degradation, limited natural resources, and constantly shifting consumer demand. They also highlighted future challenges and opportunities.

“The gap between where things stand today and the difference we need to make tomorrow is what this report is all about,” says Cathy Burns, CEO of IFPA. “The data are clear: Fruits and vegetables improve lives, but people simply aren’t consuming enough and we have to change things. Not simply for the good of the industry but for the good of the world.”

The report includes the following topics, presented from a “what if?” perspective:

  • A by-the-numbers look at the fresh produce industry
  • An overview of the industry landscape and its path to prosperity
  • Key trends dominating the last year
  • The future outlook of the industry.

Learn more here.

Source: Greenhouse Grower

Image by pvproductions on Freepik

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