Bayer launches online ToBRFV knowledge center

Bayer launches online ToBRFV knowledge center
Bayer

Bergschenhoek, Netherlands – Vegetables by Bayer launches it’s ‘Confidence On Every Level Campaign’ aiming to provide a trusted platform to informed our customers on the latest research on ToBRFV, short for Tomato brown rugose virus. The campaign will come with a new dedicated webpage within all our Vegetables by Bayer websites with localized languages for the ease of our customers. Information on the website will include our flagship seed health program ‘SHIELD’ as well as notifying our customers of upcoming ToBRFV resistant innovative varieties. The content is localized for the ease of global customers.

  • Dedicated webpage offers all the latest expert knowledge on ToBRFV

  • Upcoming hybrid varieties combine multi-gene based resistance with consistent performance and excellent fruit quality, taste and yield potential 

  • SHIELD Program prevents and detects ToBRFV at production and processing sites

“ToBRFV is a viral disease impacting tomato plants that is spreading rapidly around the world. As an R&D leader, Vegetables by Bayer works on all levels to provide long-term solutions for growers, marketers and consumers. Consistent performance and excellent fruit quality, taste and yield potential are the baseline for our research,” says Leslie Teo, Global Issues & Public Affairs Lead at Vegetables by Bayer.

For their ToBRFV resistant tomatoes, Bayer only selects traits from established varieties with confirmed quality traits. Among the hallmarks of our portfolio that we now already offer with resistance are Strabini, Ferreira, Novero and Caramelino with many more varieties in the pipeline.

Investment in research and SHIELD

High quality seeds are a priority for Vegetables by Bayer. Throughout the trialing phase, only varieties that meet our stringent standards after testing under realistic growing conditions will be considered for the market. As part of our ToBRFV mitigation program, in 2023, Vegetables by Bayer invested in a new 2.000 m2 large quarantine glasshouse in Wageningen, The Netherlands.

Selected new varieties from our trials will undergo Bayer’s rigorous testing and trialing program. Our seed health program SHIELD - a set of rigorous and extensive protocols that support seed health and quality testing - is all set in place to support our production process.

Confidence on Every Level

From research to seed production to our knowledge transfer platform, we aim to provide our growers with tools they need to grow with a peace of mind.

 

 

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2022, the Group employed around 101,000 people and had sales of 50.7 billion euros. R&D expenses before special items amounted to 6.2 billion euros. For more information, go to www.bayer.com

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