European Commission gives seal of approval to FloriPEFCR

Added on 19 February 2024

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European Commission gives seal of approval to FloriPEFCR

Front row from left to right: Jeroen Oudheusden (FSI), Albert Haasnoot (Royal FloraHolland) and Roline Broekema (project leader Wageningen University & Research).

The European Commission, the European Union’s executive body, has endorsed FloriPEFCR, the new standard method for environmental footprint calculations for flowers and plants. FloriPEFCR stakeholders gathered in Wageningen on Valentine’s Day when project leader Roline Broekema of Wageningen University & Research presented Jeroen Oudheusden, Executive Officer of the Floriculture Sustainability Initiative (FSI) with the first copy of the FloriPEFCR booklet.

Royal FloraHolland sustains that European consumers and trade are increasingly demanding demonstrably verifiable, sustainably grown flowers and plants. Reliability and transparency of the cooperative’s platform is, therefore, an absolute must for the sector’s reputation, it says.

To meet the demand for reliable insight into the environmental impact of floriculture products, a consortium of lots led by Royal FloraHolland and Wageningen University & Research has developed the FloriPEFCR for the European floriculture market/horticulture market. The FloriPEFCR is now the new standard method for environmental footprint calculations for flowers and plants.

The FloriPEFCR (Floriculture Product Environmental Footprint Category Rules) allows green professionals to calculate the environmental impact of cut flowers and pot plants using 16 environmental indicators.