How to attract the next generation of employees

To continue business growth, it is important to attract the next generation of employees. At Cultivate’23, a panel of horticulture students from AmericanHort’s HortScholar program explained what they look for in a company when applying for jobs and the best ways to reach their generation.

Healthy company culture

A healthy company culture is important to the younger generation. When students meet recruiters at job fairs, they are evaluating that employee – Are they positive? Are they friendly? Do they listen? Are they helpful? Kaitlin Swiantek, a horticulture master’s student at the University of Georgia, explains that she looks for current employees who feel appreciated and encouraged from all levels of employment, whether that’s the CEO, a manager or someone working in the lab.

One way a company can communicate its culture to applicants is by having current employees express the company’s culture in their own words. A company can list quotes somewhere on the website, on the application or give the applicant the chance to talk directly to a current employee.

Brandan Shur, a master’s student at North Carolina State University, shares that he values a company with an open-door policy. “If someone is interested in your company, let them come behind the scenes and shadow someone, so they can really understand what your company is like and see what the workers are doing,” Shur says. “This is a good way to understand a company’s culture.”

Technology and tools

A company that takes advantage of new technology and tools will attract the younger generation. Taylor DeLand, a second-year student at Ohio State Agricultural Technical Institute, explains that she looks for companies that have automation.

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Image by Freepik

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