Meet AFE's new research coordinator

Added on 19 September 2022

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One of the most important initiatives at American Floral Endowment (AFE) is its research funding, which shows the impacts of developing best practices and innovative ways to tackle industry challenges. This research guides the industry to new heights in sustainability, improved methods, and revolutionary discoveries.

To help facilitate this mission, AFE has expanded its team to include a new Research Coordinator, Laura Barth, who will assist with expanding research programs and communicating the findings.

With the recent expansion of new monthly research webinars and training resources, it was a priority to bring on expertise in these areas. AFE's research provides the best and most current information and solutions to pressing issues in the industry. Barth will work alongside Dr. Terril Nell, AFE's current Research Director of eight years, to pursue and disseminate this information through industry outreach, collaboration, and communications. This will include updates through AFE's Grow Pro Webinar Series, Thrips & Botrytis Research Fund, and other training and resources.

"I am thrilled to work alongside Laura to address current and future industry challenges. Laura's deep knowledge and enthusiasm for the field will make her an incredibly influential member of the AFE team," Nell says. "Her industry and university connections will be an important asset to our work as we disseminate AFE's important research and resources more regularly."