Growers gaining market share in leafy greens

“We wish the best to the folks out there fighting the good fight,” Cook says. “But it looks like they will be missing some planting in the Salinas area. We will probably see a reduced amount of availability out there in traditionally-farmed lettuce.”

Cook says one benefit of growing in a controlled environment is the surety of the supply chain. Local Bounti is always seeking more shelf space at grocery stores, but as a hydroponic leafy greens grower, it can also help fill in the gap when there are unexpected weather conditions.

While there has not been a significant impact on prices yet, the adverse weather that California has faced will likely affect pricing in 2023, says Viraj Puri, CEO and Co-founder of Gotham Greens.

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Caption: This crispy green leaf lettuce is grown at Gotham Greens. Photo: Gotham Greens

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