'Mexican horticulture has undergone major development'

'Mexican horticulture has undergone major development'
Ben Sosef, General Manager Royal Brinkman Mexico at GreenTech Americas 2024

Mexican covered horticulture has developed strongly over the past ten years, notes Ben Sosef of Royal Brinkman Mexico. During the Greentech Americas in Querétaro, he shined a light on trends and future expectations.

Dutchman Ben Sosef already had a background in the supply industry when he founded the new Royal Brinkman branch in Querétaro, Mexico in 2014. He had to build this company from the ground up. He started with nothing more than a laptop and a rental car, but Royal Brinkman Mexico has now grown into an establishment with thirteen employees and its own on-site inventory management. In those ten years he has seen a lot of changes in Mexican horticulture.

“It has developed here over the past ten years to a level that I did not expect before. I am mainly thinking of the large projects we are realizing here in the field of internal transport equipment such as pipe rail trolleys.”

He was pleasantly surprised by the fact that there are entrepreneurs who invest in fully automatic systems, such as spraying trolleys and trolleys that transport the harvested product from the greenhouse. “Mexican covered horticulture is currently experiencing a difficult period due to external factors such as unfavorable exchange rates. But in the long term, the prospects are good and more investments will be made in high-quality technology,” thinks Sosef.

 With its Dutch quality products, Royal Brinkman focuses mainly on high-tech and mid-tech covered horticulture in the Central American country. “Our customers are often entrepreneurs who are willing to pay a higher price for higher quality. Ultimately, those investments also pay off,” says Sosef.

“With tools such as rope, chalk and higher quality substrate, as a grower you are guaranteed that you will reach the end of the growing season without any problems. If your resources are worn out or broken before the end of the journey, you will also pay a price for that.”

Wide range

“In order to operate effectively, our offering here is made up of a number of product groups. This concerns substrate, rope and hooks, CO2 hoses and other plastics, disinfectants, screen and chalk products and insect traps.' In addition, the market for various machines and technology has grown strongly, he notes. “In recent years we have also supplied many pipe rail trolleys, crop shredding machines, leaf vacuums and hygiene locks.”

He does believe that horticulture in general should take its hygiene to a higher level, especially given the problems with viruses. “In other sectors where food is produced and processed, the standard of hygiene is generally higher.”

Written by KOEN VAN WIJK

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