SAF encourages positive marketing for major floral holidays

SAF encourages positive marketing for major floral holidays

During major floral holidays, many businesses choose to speak negatively about flowers in their marketing campaigns, using email subject lines like “Dump the flowers” and “Skip the Flowers,” or directly comparing their products to flowers in a negative light.

As the voice of the floral industry, the Society of American Florists (SAF) responds to these businesses and urges them to reconsider their messaging.

Continue reading.

Photo by Ben Coles on Unsplash

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