From Startup to Standout: 4XROBOTS reveals new partnerships

Added on 06 June 2025

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From Startup to Standout: 4XROBOTS reveals new partnerships

4XROBOTS Team

Odense, DENMARK - Danish company 4XROBOTS, specializing in robotics for the horticulture industry, has seen remarkable growth since last year’s GreenTech. This year on GreenTech, 4XROBOTS expands in both presence and partnerships. All employees will be present in Amsterdam, where they expect a lot of interest in their product.

Interest in 4XROBOTS is growing in the horticulture industry as growers all over Europe and North America face increasing labor shortages and pressure to optimize production in their greenhouses.

As a result, there has been a high demand to showcase 4XROBOTS’ product at GreenTech this year.

“Many of our partners expressed strong interest in presenting our product at their stands at GreenTech. Naturally, we’re excited about this, and that’s why we’re sending a total of five robots to Amsterdam on different stands,” says Michael Mortensen, CSO of 4XROBOTS.

Solving key pains for growers

Michael Mortensen is looking forward to Greentech, where the company will be revealing new partnerships:

“During the event, we’ll be revealing three very exciting new partners that we’re proud to be working with. We’re confident this will be a significant step forward in solving key pains for growers in the horticulture sector around the world. With these new partnerships, we’re establishing a much stronger footprint in the Netherlands – making it easier for local growers to integrate our technology with the help of nearby, trusted partners,” says the proud CSO.

Some of the pains that 4XROBOTS are solving for growers are the shortage of qualified labor and the need to reduce repetitive tasks, allowing employees to focus on work that requires human attention and care.

“We’re pleased that 4XROBOTS is gaining attention and that interest is growing. It fuels our drive for further innovation and confirms that we’re on the right track in addressing the practical challenges greenhouse growers and workers face every day,” says Michael Mortensen and continues:

“Both present partners such as FGM and Danvan – who have played a key role in helping us on our journey and with expanding our reach in the industry - and future partners will be present at Greentech. We’re proud to stand alongside them in Amsterdam as we celebrate not only innovation in horticulture, but also the powerful partnerships that have driven our journey so far.”

Widespread presence at the Fair

The CSO of 4XROBOTS is confident that the company’s substantial progress since last year’s GreenTech will be clearly visible. This year marks the first time the full 4XROBOTS team will be on-site in Amsterdam.

“We’ll be more visible at the exhibition than we were last time—both because we’re represented at so many of our partners’ stands, and because we’re showing up in such large numbers. You’ll be able to meet our founders, engineers and developers,” the CSO tells and concludes:

“We’re excited about this year’s GreenTech – that’s why we’re bringing every member of our team. We also have a few surprises in store, including a live signing with one of our new collaboration partners – visit us on our stand for a chat, a drink, and a glimpse of what’s next in greenhouse automation.”

Facts:

4XROBOTS will be present at stand no. 02.217
There will be a live signing with refreshments on June 10th 11:00

About 4XROBOTS
Founded in 2021, 4XROBOTS is a Danish robotics company developing collaborative robotics solutions for the global horticulture industry. With a focus on reducing labor dependency and increasing operational efficiency in greenhouses, 4XROBOTS through a growing global partner network spanning Europe, North America, Singapore, and Japan works to bring robotics closer to growers.

Press Contact:
Michael Mortensen, CSO
4XROBOTS
+45 53 56 37 50
mm@4XROBOTS.com
www.4XROBOTS.com