Oishii introduces new strawberry, the Koyo Berry

Added on 01 March 2023

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Oishii introduces new strawberry, the Koyo Berry

JERSEY CITY, NEW JERSEY – Today, vertical farming leader Oishii launched The Koyo Berry, the newest varietal grown by the beloved strawberry brand. The Koyo Berry will join the coveted Omakase Berry as Oishii’s second strawberry, bringing an entirely new flavor profile to the table. Each tray of Koyo Berries is non-GMO, pesticide free, perfectly ripe, and always-in-season.

Meaning “elated” in Japanese, The Koyo Berry is a Japanese cultivar, traditionally grown just outside Tokyo during the winter months. The strawberry is marked by its refreshing sweetness, balanced acidity, fragrant aroma, and slightly firm texture. The nutrient-rich berries are grown hyper locally in Oishii’s state-of-the-art indoor vertical farms. Evoking sweet summer memories, The Koyo Berry is always picked at the peak of ripeness to excite even the most discerning fruit-lover.

“When we founded Oishii, we made a promise to set a new standard for how we enjoy produce. The Omakase Berry was an important first step in that journey, and today, we are so proud to introduce The Koyo Berry – which builds on our brand’s legacy for delivering clean, fresh strawberries that are unlike anything you’ve ever tasted before,” said Hiroki Koga, CEO and Co-Founder of Oishii.

“Every bite of The Koyo Berry immediately transports me to a warm summer day – even though it’s the middle of winter in New York,” added Brendan Somerville, Oishii’s COO and CO-Founder. “I can’t wait for our customers to try these berries.”

Beginning today, The Koyo Berry is available via FreshDirect in New York, New Jersey, and Connecticut for $15 MSRP for a tray. It will expand to other markets, including Los Angeles, later this year.

“Known for our valued vendor partnerships and quality fresh food, we’re excited to offer these delicious Koyo berries exclusively to our customers – whether they prefer the balanced brightness of The Koyo Berry or the delicate sweetness of The Omakase Berry.” said Mary Mitchell, Category Merchant, Produce at FreshDirect. “Each bite of The Koyo Berry delivers a refreshing zing and sweet finish which elevates the timeless strawberry flavor.”

Oishii introduced its first strawberry – The Omakase Berry – in 2018, which quickly caught the attention of Michelin-starred chefs, tastemakers, and consumers for its sweetness, aroma, and creamy texture. Priced between $6-$20 MSRP depending on tray size, The Omakase Berry now retails at Whole Foods Market, among other grocery purveyors.