GrowUp Farms’ VF debuts ready-to-eat salads in Tesco

Added on 01 August 2023

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GrowUp Farms’ VF debuts ready-to-eat salads in Tesco

Pioneering UK vertical farm, GrowUp Farms, has launched Unbeleafable, the first range of ready-to-eat salads grown in a vertical farm to be sold in a major UK supermarket. Three products from the range will be available in selected Tesco stores from 26 July*.

The Unbeleafable range of salads is grown at GrowUp Farms’ vertical farm, Pepperness, in Kent. The farm creates the perfect growing conditions for salad leaves. Unbeleafable salads are grown without pesticides and unlike conventionally produced salads, don’t need to be washed in chlorine to make them ready to eat. Unbeleafable leaves are tastier and stay fresher for longer than other ready-to-eat bagged salads sold in UK supermarkets.

Research conducted by Unbeleafable found that 98% of consumers say they throw away bagged salad**. Unbeleafable salads stay fresher for longer, so they are less likely to be thrown away. It’s better for the environment and better value for shoppers.

Unbeleafable is a step towards increasing the resilience of the UK’s food system. The UK imports 67% of salads eaten each year and over 90% in the winter***. UK supermarket shelves were left bare earlier this year as supply chains struggled with demand and supermarkets introduced temporary rationing. Unbeleafable salads are grown, harvested and packed year-round in the UK at GrowUp’s Kent vertical farm, Pepperness.