Why Plantpeddler’s industry-first approach is a model for all growers

Added on 05 February 2024

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Why Plantpeddler’s industry-first approach is a model for all growers

All photos: Plantpeddler

The team at Plantpeddler in Cresco, IA, is in it to win it, as the saying goes. But the winning in this case isn’t just for them; it’s for all growers, as well as consumers and the next generation.

Of course, Plantpeddler is a business first, sales driven, for-profit company. These factors drive production, growth, and expansion at the company. However, the management team led by co-owners (and leaders by example, if you will) Mike and Rachel Gooder also aim to give back. To coin another phrase, a rising tide lifts all boats, and when Plantpeddler does well, the entire industry benefits.

Plant Trials Highlight Best Performers

The plant trials at Plantpeddler come in two seasons, starting with the summer Variety Day trial and ending in winter with poinsettia trials. The goal for each is the same: to ensure Plantpeddler is producing varieties that perform best for both the grower and the end consumer.

“As part of the founding history of our company, we have always believed in trialing and testing,” Mike Gooder says. “Consumer success equals our success.”