Seven standout varieties in contention for FleuroStar 2025

Ageratum houstonianum
Monarch Magic
Florensis

Add charm and colour with Monarch Magic’s soft, pompon-like purple flowers. These fluffy blooms attract butterflies – especially Monarchs – and brighten up pots, mixed containers, and hanging baskets with their unique trailing habit.

Low-maintenance and drought tolerant, Monarch Magic thrives in sun-drenched spots, making it a smart pick for both consumers and landscapers.

Its full, spreading shape and long-lasting flowers ensure strong bench appeal and impulse sales. 

Dahlia LaBella Maggiore Fun
Elmo Ruffle
Beekenkamp Plants

Feel the vibe with Elmo Ruffle! Beekenkamp’s addition to the LaBella Dahlia Maggiore series has all it takes to turn any green space into a happy spot. With its XL ruffled orange/red flowers, Elmo brings colour and personality to the garden or patio. Just like the little red, furry Muppet from Sesame Street, Elmo provides an energy boost thanks to its bright red/orange colour and fluffy, dynamic unusual (so unique!) flower shape. This Dahlia will not only look spectacular as a stand-alone item in larger containers but also puts on a good show in combined pots and beddings.

The perfect addition to the late summer sales window, Elmo Ruffle will generate many impulse purchases. The vibrant, extra-large flowers will look wonderful on the shelves for weeks. Consumers will love this dazzling Dahlia for its spectacular flowers and the fresh colour it offers from august until the frost. Ideal to fill the first gaps in the garden or to brighten up the house with some flowers in a vase! 

Dianthus Hybrid
It-Girl
Selecta one

Dianthus It-Girl from Selecta one is not just a flower, she's the one!  This perennial from the Whetman alpine range displays wavy, pink flowers with a slight picotee pattern that will make heads turn. It-Girl is born to bloom, is easy to care for and will succeed in small pots, mixed containers or in front row bedding. Thanks to its pleasant scent, this fashionable debutante attracts bees, butterflies and other pollinators, creating a marvellous stage for wildlife in the garden.

Retail will ravel over this attractive trendsetter thanks to its compact plant habit which makes it easy to transport. The very long shelf life guarantees a colourful display during its sales window.  Maximum attention is guaranteed thanks to the appealing flowers which return several times throughout summer. And on top of that, the vibrant little blooms of this perennial performer return after winter for multiple years of stunning appearance!

Digitalis purpurea 
Hanabee F1 White
Takii / Florensis

Meet Hanabee, the next-level breeding in Digitalis purpurea! The name Hanabee – a contraction of the Japanese word for fireworks ‘hanabi’ and ‘bee’ – perfectly pictures the essence of this innovation. Branching from the bottom, this Digitalis from seed offers multiple stems with white blooms creating a bouquet effect, reminiscent of the luminous glow of fireworks. Its pristine white tubular flowers are a true magnet for bees and bumblebees, turning Hanabee into a genuine contributor to biodiversity.

Hanabee will sparkle at point of sale thanks to its visual appeal and compact format which is easily transportable. Together with pink and deep rose, Hanabee white forms a series which will light up the benches. Illuminating not only pots and containers but also every flower bed, consumers will love the bursts of floral spikes on the terrace, balcony or garden.

Helianthus annuus
Sunfinity® Double Yellow
Syngenta Flowers

A sunny garden guaranteed, that’s what Sunfinity Double Yellow stands for.  This true innovation has it all: masses of double yellow blooms on a continuously flowering plant which is resistant to downy mildew. Thanks to the innovative flower shape and vibrant colour, Sunfinity Double Yellow lightens up any green space. This medium size, bushy sunflower not only thrives in the garden but will also radiate in a larger pot or mixed container on the patio or terrace.

Sunfinity Double Yellow perfectly meets the middle between elegant and vital. Thanks to its medium plant size, many plants will fit a Danish trolley effortlessly. Being powdery mildew tolerant, Sunfinity Double Yellow excels with its outstanding garden performance: consumers will be able to enjoy masses of beaming blooms which flower continuously until the first frost.

Pelargonium
Grand Idols® Glory Days
Red Orange Bicolor
Dümmen Orange

Fierce, powerful and bright, those are the three words that come to mind when looking at Glory Days Red Orange Bicolor from Dümmen Orange. Part of the Grand Idols series, this captivating Pelargonium displays an abundance of bright red orange blooms that radiate beautifully on top of the foliage. The bicoloured pattern on the petals ensures an additional dimension, adding to the visual appeal of this newcomer. Thanks to its vigorous trailing habit, Glory Days Red Orange Bicolor will look superb in hanging baskets and containers!

Pelargonium being one of the top sellers for the summer season, this attractive innovation will fly off the shelves. Whether planted in smaller pots or in combined containers, this bicoloured beauty will surely catch the eye. Consumers will marvel over the bright colour play of this exciting Pelargonium while enjoying the versatility of this garden classic. Being heat tolerant, this easy to care for Pelargonium is your must-have item for a hot summer!

Scaevola
Surdiva® Super Purple
Suntory Flowers Europe

The standout Surdiva® Super Purple brings next-level impact to the trending Scaevola category. With a profusion of vivid, fan-shaped flowers in intense purple and a naturally compact habit, Surdiva® Super Purple delivers a dazzling display that’s impossible to ignore. From the grower bench to the retail shelf, and in the consumer’s garden, this variety is designed to impress.
Perfectly suited for hanging baskets, smaller containers, and table pots, its tidiness and versatility meet the market’s growing demand for space-efficient, high-impact products.

Its outstanding resilience in heat, wind, and drought makes it as reliable as it is eye-catching, ensuring performance throughout the summer with virtually no effort from the end consumer, who just has to enjoy it.
Visually striking, production-friendly, and perfectly timed for today’s market, Surdiva® Super Purple delivers instant WOW impact. If Scaevola is the crop to watch, this is the variety to lead it.

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