Selecta One introducing another exciting variety: Dianthus It-Girl

Here she is - the It-Girl: nowhere else but in the centre of the action! With her special attitude, self-confident demeanour and beautiful bright pink flowers, she gets all eyes on her: „Look at me - I am the one!“

It-Girl is the new promising Perennial Dianthus in the Selecta Dianthus range. The eye-catching, attractive novelty from the Whetman Alpine Range. displays a true splendour of wavy, bright pink flowers with a slight picotee pattern, compact habit and elegant grey-green foliage. It has a strong scent, is drought tolerant and insect friendly. Like all Whetman varieties, it is ideal for peat-free production, can be cultivated cold and is frost-hardy as a true hardy perennial.

Thanks to her ability to bloom multiple times, she retains everyone's undivided attention. True to the motto ‘See and be seen’ and equipped with that certain something, It-Girl is a beautiful inspiration and successful trendsetter on the market.

With a marketing campaign that hits the mark and transports the attitude only an It-Girl can, the variety captures the essence of confidence, appealing to a generation who seeks authenticity. The combination of a great plant genetic and eye-catching marketing material creates a compelling story that not only showcases the unique qualities of the plants but also makes customers want to have this variety.

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