Schoneveld Breeding presents a new standard in gerbera

Added on 08 May 2024

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Schoneveld Breeding presents a new standard in gerbera

Jerry with Gerbera Joybera | Schoneveld Breeding

In the pursuit of a new and superior standard for gerbera, Schoneveld Breeding has developed a new variety with improved longevity and homogeneity while maintaining a vibrant and colorful appearance.

“The gerbera has had a bad image for many years,” says Area Manager (South America) Jerry van der Spek. “Growers and customers were not satisfied, because of the lack of uniformity. The shelf life has never been very fantastic either. We thought, as Schoneveld Breeding: we should be able to change that. And behold, we proudly present our Joybera.”