Online Flower Auction expands offering with roses from Nini by Herburg

Online Flower Auction expands offering with roses from Nini by Herburg

Following in the footsteps of Dutch-based rose growers, Bernhard Roses, Holla Roses, and Van den Berg RoseS, Kenyan rose grower Nini by Herburg Roses will begin selling its entire ‘auction range’ through Online Flower Auction (OFA) effective 9 December 2022. At the same time, Nini will continue to sell freshly-cut roses to mass-market retailers in the EU, the UK, and Japan.

Situated on the southern shores of Lake Naivasha, Nini is a division of Herburg Group, which purchased the company in 2021. Nini consists of two adjacent rose farms: Nini Limited and Lamorna which grow approximately 125 million stems per year on a combined greenhouse area spanning 60ha.

More recently, the rose farm announced a significant expansion, which, according to Philip Veys general manager Nini and Herburg roses, “allows to even better serve retail customers and traditional, auction-based wholesalers “

Varieties up for auctioning through OFA include ‘Snowstorm’, ‘Athena’, ‘Athena Royal’, ‘Pink Athena’, ‘Patz’, ‘Lovely Jewel’, ‘Royal Jewel’ and ‘Furiosa’. Stem lengths predominantly come in 40-50-60 cms. Nini has plans to launch several excitingly new varieties soon.

Continue reading.

Pictured left to right are Marco van der Burg (Nini), Danielle Strating-Geijteman (OFA’s newly appointed CEO), and Philippe Veys.

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