Two companies agree to strengthen floral wholesale

Two companies agree to strengthen floral wholesale

Partnership will allow both companies to increase their product portfolio and optimize their logistic costs.

One Flora Group, distributor and importer of fresh cut flowers and plants, and Nic den Heijer, bouquet maker and distributor of cut flowers and potted plants to wholesaler, retailers and garden centres, have agreed to strengthen their ties to develop and market a vast range of bouquets.

Through the agreement, effective 1 November 2022, One Flora Group and Nic den Heijer have created an excellent collaboration, combined expertise, and a more efficient organisation. It also allows the companies to expand their horizons with geographic diversification. The new partnership will give customers additional purchasing options, an increased level of service and a far wider diversity of offerings.

One Flora Group emerged in June 2022, when Groenland Holding, consisting of Celieplant, Bouquetnet, Bloominess and Greenpacker, and L&M Group announced their merger.

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Photo: Pictured left to right are Lennard Leeuwenburg and Ron Hogenboom.

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