Dümmen Orange shifts focus in succulents

Dümmen Orange shifts focus in succulents

Dümmen Orange is shifting its focus in the succulent segment. From its sites in Spain and Guatemala, the De Lier-based breeder intends to concentrate on breeding, propagating, and selling its own genetic material in the higher market segments. In North America this will be marketed through brokerage partners, together with the successful Welcome to the Jungle® program. The proportion of Dümmen Orange’s current succulent portfolio produced by third parties is being sold to Cacti Youngplants BV. For this purpose, the two companies have signed a letter of intent. Cacti Youngplants will take over Dümmen Orange’s exclusive contract with Zimflora in Zimbabwe, who produce starting material for succulents. Floramo will continue to supply both companies with succulents for their respective customers.

Hugo Noordhoek Hegt, CEO of Dümmen Orange: ‘As a leading breeder we want to focus specifically on newly developed genetic material in the crops in which we are active. We will do this ourselves and also together with brokerage partners, with already successful concepts such as Welcome to the Jungle.’ 

Echeveria Mamba by Dümmen Orange is part of the first group of Dümmen Orange Echeveria breeding, featuring dark, purple-black foliage, enhanced disease resistance, and a thick, shatter-proof habit.

Aimed at the North American market, Dümmen Orange’s Welcome to the Jungle® program combines succulents with green foliage plants such as Peperomia and Pilea. It offers growers and retailers a diverse range of easy-to-program varieties of unrooted cuttings. Confident colors, alluring textures and attractive foliage all come together in Welcome to the Jungle.

Wander Tuinier, founder of Cacti Youngplants BV: ‘I am delighted with what we have been able to achieve together with Dümmen Orange so far. Cacti Youngplants looks forward to offering its succulent ranges in the market together with its cactuses and Sticculents® portfolio. We also look forward to helping to give direction to succulent breeding at Dümmen Orange and launching these products jointly with Dümmen Orange.’ 

Over the next few weeks, Dümmen Orange and Cacti Youngplants will work to achieve a flawless transition for their customers in Europe and North America, enabling this inspiring product group to continue to grow and flourish.

About Dümmen Orange

Dümmen Orange is a global leader in breeding and propagation of cut flowers, pot plants, bedding plants, perennials, tropical plants and bulbs. Its annual turnover is about 390 million euro. The company employs 7.500 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a diversified network of specialized production sites and a world class R&D team developing innovative, value-added products for customers. Researchers and breeders collaborate to improve crop characteristics, like flower colour, fragrance and growth habit, but also less visible traits such as disease resistance, yield performance and vase or shelf life. Dümmen Orange develops products for a wide range of categories in the floriculture business and has an impressive variety portfolio.

Photo by Edgar Castrejon on Unsplash



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