Fifth Season CEO joins keynote line-up of Indoor Ag-Con

Fifth Season CEO joins keynote line-up of Indoor Ag-Con

US, Orlando- Fifth Season CEO Austin Webb joins the CEO Keynote Address line-up for the in-person October 4-5, 2021 edition of Indoor Ag-Con at the Hilton Orlando.

Themed "Growing Your Business," the trade show and conference for indoor | vertical farming and controlled environment agriculture will give attendees the opportunity to explore new resources on the expo floor and hear from Webb, other CEOs and experts from today's cutting-edge farms and innovative companies.

"We are thrilled to welcome Fifth Season's Austin Webb to the CEO stage in October. He and his pioneering vertical and robotic farming company have been making headlines this past year. We are so excited to offer a platform for forward-thinking industry leaders like Austin to share his company's incredible origin story, how Fifth Season is using AI and data to improve crop quality, its mission and plans for the future," says Brian Sullivan, co-owner, Indoor Ag-Con LLC.

Scheduled for opening day, October 4, 2021, Austin Webb's address will be held from 11:30 am - 12:20 pm.

Austin co-founded Fifth Season while obtaining his MBA at the Tepper School of Business at Carnegie Mellon University. His interest in robotics sparked while at Tepper, as did a vision for a new, high-tech farming system that would use technology to produce fresher food and make it available anywhere. Fifth Season's farming system now operates in Braddock, PA, and in just one year is already setting industry standards for efficiency, productivity, and cost.

Austin received the Pittsburgh Dealmaker of the Year Award from Smart Business Network. What's more, the company is among Fast Company's list of World Changing Ideas. The farm itself also received recognition from the real estate industry with an NAIOP Pittsburgh award in the Built-to-Suit Industrial category.

In addition to headliner keynote sessions like this one, other 2021 event highlights include:


The 2021 conference will include a full roster of keynote sessions, panel discussions, fireside chats and presentations offering a deep dive into three core tracks - Business & Marketing, Science & Technology and Alternative Crops. In addition to Webb's keynote address, others include David Rosenberg, CEO, AeroFarms and Mike Zelkind, CEO & Co-Founder, 80 Acres Farms.

The extensive educational conference will be joined by other new initiatives and show highlights, including:


Indoor Ag-Con's Hilton Orlando venue makes it the perfect opportunity for a business vacation. Centrally located to all major theme parks and attractions, it is just minutes from the eclectic dining scene and entertainment of International Drive. What's more, the Hilton Orlando resort sits on more than 26 acres of lush landscaping and tropical inspirations making it a true destination of its own. Indoor Ag-Con has arranged for discounted hotel rates for attendees and exhibitors starting as low as $129/night. Complete details are available on the show website.


The Indoor Ag-Con team is working to bring even more resources for farmers/growers to explore across all sectors - everything from IT, energy, AI and lighting solutions to substrates, vertical farming solutions, business services and much more. Attendees and exhibitors alike will also have even more networking opportunities with daily luncheon sessions, receptions on the show floor and "After Parties" hosted by Native at Pub Orlando.


The Indoor Ag-Con team is closely monitoring the COVID-19 protocols and guidelines issued by the CDC, state and local officials. We are also working closely with our venue partner, Hilton Orlando, to provide attendees and exhibitors with a safe and productive environment to conduct business. Read more.


WHEN: Monday, October 4 - Tuesday, October 5 , 2021

WHERE: Hilton Orlando, 6001 Destination Pkwy, Orlando, FL 32819

INFO: For information on exhibiting or attending visit or email


Founded in 2013, Indoor Ag-Con has emerged as the premier trade event for vertical farming | indoor agriculture, the practice of growing crops in indoor systems, using hydroponic, aquaponic and aeroponic techniques. Its events are crop-agnostic and touch all sectors of the business, covering produce, legal cannabis |hemp, alternate protein and non-food crops. In December 2018, three event industry professionals - Nancy Hallberg, Kris Sieradzki and Brian Sullivan - acquired Indoor Ag-Con LLC, setting the stage for further expansion of the events globally. More information:


Fifth Season is delivering an entirely new category of hyper-local, fresh food with their ready-to-eat salads and sustainable leafy greens grown inside their proprietary vertical farms with proprietary robotics and AI. Fifth Season's newest vertical farm in Braddock, PA, a historic town on the edge of Pittsburgh, features a 25,000-square-foot grow room with twice the growing capacity of traditional vertical farms. For more information on Fifth Season, its technology and produce, visit

Photo Courtesy of Fifth Season

Source: Goedemorgen


Paprika Horti Newsradio
Tune in!

Paprika Horti Newsradio

24/7 news and information

Stay up to date with Hortibiz Daily News.
Subscribe to Hortibiz Daily News!

Stay up to date with Hortibiz Daily News.

Horticultural news, market insights and technology

Career at Holland Hortimedia?

Career at
Holland Hortimedia?

Content manager m/f – Sales manager m/f

Ads from

Listen back!