The International Horti Expo Doha 2023 boosts local businesses

The International Horti Expo Doha 2023 boosts local businesses

The International Horticultural Expo 2023 in Doha takes place over 179 days, starting on Monday, October 2, and running all the way through the year until Thursday, March 28, 2024. Being the first Expo of its kind to be held in a desert environment, “Green Desert, Better Environment” is the theme for Expo 2023 Doha, aiming to promote sustainable innovations and help combat desertification. The event aims to attract over horticultural professional and public visitors, offering attendees the opportunity to explore exquisitely landscaped gardens and experience cultures from around the world.

Expo 2023 Doha is the first A1 International Horticultural Exhibition to be held in Qatar, the Middle East, and North Africa, so when it launches at the start of October, it will be creating history of its grandeur for the first time in the region. It aims to appeal to visitors who love arts, crafts, technology, and plants and is a celebration of horticulture and green living. It will greatly reinforce the idea among visitors that “climate, water, and soil are indispensable and endangered resources”. Expo 2023 in Doha is expecting more than three million visitors, with travelers from around the globe as well as Qatari residents who will be able to witness the most spectacular event of the year live in their home country . The Expo offers its visitors a variety of advanced technological innovations in several fields and provides the participating countries with an opportunity to highlight their cultures, technological development, and unique vision to attendees from all over the world.

Such a mega-horticultural event in Qatar will skyrocket the growth of local horticultural business, especially for flowers and plants. One of the local seasonal flower growers, Al Sulaiteen Nursery’s General Manager Mr.Nagoor Meeran, indicates that the production and supply of winter seasonal flowers is significantly higher when compared to previous years. Most of the private landscaping contracting companies, the government sector, and pavilions from different countries ordered a considerable quantity of flowers for the opening event. Being a six-month event, he predicts that requirements for seasonal flowers will be higher during the Expo peak activity time. Al Sulaiteen Nursery is already working with leading flower breeding companies to test and evaluate local climate-adaptable flowers and bedding plants. In collaboration with Benary flower seed company, they will be organizing a flower trail during Doha Expo time. Also, the Nursery has scheduled to test some of the flower assortments from Sakata flowers and Takii  flower seeds. Local agribusiness companies are participating in Doha Expo 2023 under a sponsor program to share finest local knowledge and technology with the rest of the world.

Photo: Al Sulaiteen Agricultural & Industrial Complex




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