GreenItaly launches in London as UK-EU trade eases

Added on 26 May 2025

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GreenItaly launches in London as UK-EU trade eases

Photo Courtesy of AIPH

While the RHS Chelsea Flower Show showcased ornamental perfection to the public, a quieter but highly targeted event unfolded across the UK’s capital, bringing together industry professionals to discuss the future of horticulture in a warming, politically shifting Europe.

Held at the Italian Embassy in London on 20 May, the launch of GreenItaly—a new international horticultural trade exhibition set to take place in Parma this October—coincided with the UK-EU leadership summit breakthrough on trade and plant health.