Rise in demand for stand space at the leading trade show for the global fresh produce business.
FRUIT LOGISTICA which takes place from 7 to 9 February 2024. recorded a major increase in requests for exhibition space at its upcoming event.
And while there is still time for late exhibitor registrations, next year’s stand bookings have already exceeded this year’s result. A hopeful sign, it seems, that the global economy has started to recover.
Demand from fresh produce suppliers in Africa and Asia is especially strong: Kenyan companies, for example, have booked twice as much exhibition space as they did in 2023; while China has doubled its presence to more than 1,000 sq ft.
The fruit and veg industry continues to face cost pressures and distribution challenges around the globe. For FRUIT LOGISTICA director Kai Mangelberger, this explains why interest in technological and logistical solutions is even higher.
“This is something reflected in our increasing exhibitor registrations in the Logistics, Machinery & Technology segments,” he comments. “The logistics segment in Hall 26 in particular has seen an increase in international exhibitors.”
In the show’s Machinery & Technology segment, the topic of Controlled Environmental Agriculture (CEA) continues to gain importance, Mangelberger adds. “So, in Hall 3.1, the Greenhouse and SmartAgri areas provide space for these exciting new technologies.”
FRUIT LOGISTICA is the leading trade show for the globalfresh produce business and and represents the entire value added chain of the fruit and vegetable sector, from producer to the point of sale. At FRUIT LOGISTICA 2023 more than 2,600 exhibitors from 92 countries displayed their products, services and technical solutions. Some 63,500 buyers and trade visitors from 140 countries took part in the event. The next FRUIT LOGISTICA will take place from 7 to 9 February 2024 in Berlin.
About Messe Berlin
Berlin has been a trade fair destination for 200 years, and has been one of the most important such hubs for many decades. Messe Berlin – the state’s own trade fair company – conceives, markets and organises hundreds of live events every year. It strives to be an outstanding host for visitors at all events, generate optimal business stimuli, and provide fair conditions for everyone. This concept is reflected in the company slogan: Messe Berlin – Hosting the World.