Floral marketing the American way at forthcoming IFTF

Added on 23 October 2023

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Floral marketing the American way at forthcoming IFTF

The California Association of Flower Growers & Shippers (CalFlowers) looks forward to updating green professionals on their successful ‘Flowers, Self Care Made Easy’ campaign, aimed at aimed at consumers in the United States.

The team of Calflowers is thrilled to be a part of IFTF 2023, Vijfhuizen The Netherlands (8-10 November 2023) where the floral world comes together to celebrate beauty and impact.

It will invite attendees to explore its mission to promote “More Americans enjoying more flowers more often.” With a successful award-winning national ad campaign, Calflowers has been diligently working towards its goal of increasing daily and weekly the per-capita consumption of fresh flowers in the United States.

At the forthcoming IFTF show you can meet the marketing team: Jeanne Boes, Joost Bongaerts, and Steve Dionne. They are eager to share their groundbreaking award-winning ad campaign, its impact, and the importance of industry support to take it to the next level.

If you and your business benefit from increased floral consumption in the U.S., you should support this campaign as part of your marketing.