European greenhouse growers flow into the U.S.
Added on 23 November 2022
Fast forward to today, and we already see this situation playing out in Europe. Earlier this month, the website DutchNews.nl (via RTL Nieuws) reported that the world’s biggest orchid grower, SO Natural, was being forced to stop growing blooms because of mounting gas prices. The company produces more than 14 million orchids a year for supermarkets and shops across Europe. But despite substantial investments, new owner Watertoren Hazerswoude is pulling the plug on the heat-intensive orchid trade, citing that growing orchids is no longer possible with current and future gas prices. The business will be sold off over the next few years, according to documents deposited at the Chamber of Trade.
Image by drobotdean on Freepik