Consumer behavior stats every CEO should know

Added on 21 November 2022

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Consumer behavior stats every CEO should know

The driving forces that influence consumers’ beliefs and purchasing decisions have changed rapidly over the years. Proactive companies make it a point to know what is driving these shifts to better understand what drives their sales.

During Greenhouse Grower’s upcoming GROW Executive Summit, Melinda Knuth, an Assistant Professor of Horticultural Science at North Carolina State University, will offer insights into what recent research is telling us about consumer behavior, what are their motives and barriers to purchase, and what that means for your marketing strategy.

From sustainability to sustained demand for crops such as cut flowers, Knuth is perhaps as knowledgeable as anyone in the industry when it comes to keeping up with what plant buyers are seeking. Please click here to check the videos for more.