Dutch Culture Groups for Roses and Rootstocks join forces
Added on 05 October 2023
The Culture Groups are no strangers to one and another: in 2022 they teamed up to build two rose gardens at Floriade; one to inspire garden retailers and consumers, the second one to drive sales in the landscape market.
In 2016, the Culture Group for Roses and Rootstocks’ secretariat moved to Anthos to strengthen collaboration in marketing and promotion. This move led to the 2018 launch of the Roses4Gardens campaign. The Culture Group also manages the judging of garden roses to award top cultivars with the Certificate of Excellence.