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Product: ViewNetic platform
Product description: ViewNetic transforms crop protection from reactive responses to preventive action. The ViewNetic AI-powered platform detects threats early, converts real-time data into insights, and delivers timely, actionable, and precise recommendations – empowering growers to reduce costs, increase value, and farm more sustainably.
Egon Janssen: “This year, we were presented with three outstanding concepts, each with strong potential. In evaluating their impact, the jury was particularly inspired by the ViewNetic system. It represents a fundamental shift—from scouting by sample to monitoring each individual plant. This innovation could mark the beginning of chemical-free growing. For its visionary approach and potential to transform horticulture, the jury proudly names ViewNetic the 2025 Concept Award winner.”
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THE GREENTECH INNOVATION AWARD GOES TO: SKYTREE
Product: Skytree Stratus
Product description: Skytree builds machines to capture CO₂ from the air and repurpose it for good. Skytree Stratus is a compact Direct Air Capture machine that enables on-site CO₂ generation from ambient air. It marks a shift to decentralized carbon capture, cutting supply chain reliance. Scalable and modular, Skytree Stratus brings sustainable, circular CO₂ use to commercial settings like greenhouses and vertical farms.
Egon Janssen explains: “The jury recognizes CO₂ as a critical challenge in the transition to sustainable growing. Skytree has demonstrated an extraordinary pace in developing and scaling their technology. What truly sets them apart is not only the strength of their innovation, but also their strategic focus on the business case and their effective engagement with government stakeholders. We believe Skytree is uniquely positioned to support growers on the path toward fossil-free cultivation.”
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GreenTech is proud that these will be showcased at the show floor including the longlist of the novelties of which 47 were submitted for the awards. You can find them here. And the 6 nominees on the website.
Jury
The jury of the GreenTech Innovation & Concept Awards 2025 consists of:
- Chairman: Egon Janssen, TNO
- Karin van der Eijk, VDE Plant
- Peter Zwinkels, Technokas
- Roel Vanderbruggen, Proefcentrum Hoogstraten
- Bart van Meurs, Division Q
- Rick van de Zedde, Wageningen University & Research
- Perry van Adrichem, HortiTech B.V.
- Tijl Hoefnagels, Rubio
The jury’s advisory committee consists of:
- Brian Sparks, Greenhouse Grower (USA)
- Leonardo Capitanio, Vivai Capitanio (Italy)
- Enrico Verhoef, Total Greenhouse Service (Mexico)
- Heinrich Dressler, Haymarket (Germany)
More information at: https://www.greentech.nl/amsterdam/.
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GreenTech Amsterdam
GreenTech Amsterdam will be held from Tuesday 10 - Thursday 12 June 2025. The exhibition is a global meeting place for all horticultural technology professionals with a focus on the early stages of the horticultural chain and the current issues growers face. GreenTech is supported by AVAG, the industry association for the greenhouse technology sector in the Netherlands.
More information can be found via the GreenTech website or follow GreenTech on Facebook, LinkedIn, X, YouTube and Instagram.
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