Big in Japan: Buddleia named 2024 Flower of the Year

Big in Japan: Buddleia named 2024 Flower of the Year
Buddleia Pugster Amethyst (Spring Meadow Nursery/Proven Winners ColorChoice Shrubs)

Buddleia ‘Pugster Amethyst’, a Proven Winners ColorChoice variety, earned the 2024 Flower of the Year award from the Japan Flower Selections Association (JFA).

Nominated plants are judged for their performance and impact in both field and greenhouse examinations at Chiba University. From these season-long trials, award winners are chosen in three categories: cut flowers, potted plants, and garden plants.

In the most recent judging, 61 varieties were selected as award winners, and from those, one plant in each category received the top award, Flower of the Year. Buddleia ‘Pugster Amethyst’ won top honors in the garden plant category.

“This [Plant of the Year] award is the most famous and prestigious one in Japan,” says Masashi Fujiwara, Marketing Director at Hakusan, the company managing all the Proven Winners ColorChoice shrubs in Japan on behalf of Spring Meadow Nursery. “A New Standard for Good Flowers” is the motto of JFA, and it expresses their confidence in Pugster Amethyst as the best new garden plant introduction in Japan this year.

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