AeroFarms takes top honor for best brand marketing
Added on 22 September 2022
AeroFarms, a Certified B Corporation and the pioneer in vertical farming, is announced as a four-time finalist and the winner of the Best Brand Marketing category at yesterday's 2022 Vertical Farming Awards. Winning with consumers and industry, AeroFarms is the number one retail brand for both unit and dollar sales in the United States for microgreens according to Nielsen syndicated dataą.
Best Brand Marketing, AeroFarms FlavorSpectrum™ - Winner
In order to differentiate AeroFarms' unique ability to grow the most delicious greens possible from other products in the packaged salad set, AeroFarms created the innovative, bold FlavorSpectrum™ concept and packaging design. The eye-catching FlavorSpectrum™ design represents the breadth of flavors and varieties grown inside our indoor vertical farms. The team pairs each color with a specific tasting note to bring the FlavorSpectrum™ philosophy to life. Across the leafy greens packaging line, consumers will find that the cool blue colors represent the sweet and mellow notes, while the intense reds represent bold and zesty flavors. For example, AeroFarms Baby Bok Choy falls in the purple portion of the FlavorSpectrum™, representing a mellow, clean flavor profile with slight sweet notes while AeroFarms Micro Wasabi Mustard represented with an intense red package to reflect the heat of the green.
Best Retail Innovation, AeroFarms Micro Rainbow Mix - Finalist
AeroFarms Micro Rainbow Mix is a vibrant and balanced medley of earthy cabbage, sweet kale and spicy mustard greens that adds a colorful boost to any dish. These microgreens have unique, yet complementary flavors and textures that are quite different from other packaged salad offerings. Microgreens can contain roughly 5X higher levels of vitamins and carotenoids than their mature plant counterparts (USDA). Micro Rainbow Mix has important health benefits, as it contains micro red cabbage with up to 6X more Vitamin C and up to 260X more Beta Carotene than mature red cabbage
Best Crop Innovation, Blueberries - Finalist
The AeroFarms and Hortifrut collaboration represents a partnership between two Certified B Corporations to grow the first-ever blueberry in an indoor vertical farm. AeroFarms is using its proprietary growing platform to address a wide array of supply chain challenges, working on berries as well as hops and even cacao for high value nurseries.
Best Retail Innovation, AeroFarms Baby Bok Choy - Finalist
AeroFarms Baby Bok Choy is The New Spinach™. AeroFarms is reimagining a better spinach experience that is juicier, more flavorful, and even more nutrient dense with an Aggregate Nutrient Density Index score of 865 vs. spinach's 707. AeroFarms has optimized the growing process of this plant for peak nutrients: it has more Vitamin C than spinach, as well as Vitamin A, Vitamin B-6, and Calcium.
AeroFarms Leafy Greens Key Benefits:
• Bursting with Flavor
• No Pesticides Ever
• Sustainably Grown Indoors
AeroFarms leafy greens are safely grown indoors in state-of-the art commercial indoor vertical farms that are certified for USDA Good Agricultural Practices, SQF Level 2 Good Manufacturing Practices, Non-GMO Project Verification, OU Kosher, and the industry-leading CEA Food Safety Seal that was developed to differentiate indoor clean growing practices from the traditional challenges in the field. AeroFarms leafy greens are completely pesticide free and are ready-to-eat without any need to wash, providing a major benefit to customers looking for safety and convenience.
Find AeroFarms Microgreens Near You at Stores Like:
• Whole Foods Market
• The Fresh Market
• Stop & Shop
• And more
ą Source: Nielsen [Microgreen SKUs] Total US xAOC 52-weeks ending 13-Aug-2022