Future acquires Gardening Know How

With Future’s portfolio of 250 brands already reaching 90 million Americans every month, the acquisition bolsters Future’s move into the home interest arena. The addition of Gardening Know How will see Future become the tenth largest publisher in the Lifestyle – Home category*.

The US audience reach of the Future Home network – which includes leading Future brands Homes & Gardens, Real Homes, and Living Etc – has grown 460 per cent since December 2019**. Future continues to outperform the market and its latest acquisition reaffirms Future’s position as the fastest-growing home interest publisher in North America.

Gardening Know How is the perfect complement to the Future Home network as the key destination bringing the gardening community and gardening experts together. Since its launch in 2007, the site has grown to now attract over 180 million gardening enthusiasts every year. As a virtual encyclopedia of gardening information, the site holds over 16,000 articles of authoritative evergreen gardening content. By joining Future, the team will be able to drive greater monetization from this wealth of valuable evergreen content thanks to Future’s proprietary technology and SEO expertise.

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Courtesy of AIPH

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