As the industry leader in communication solutions and printed matter for the green sector, Floramedia expects the horticultural market to switch to more sustainable plant label materials within the next 10 years. By collaborating with supply chain partners and competitors, the company can achieve greater environmental gains, both sector-wide and throughout the supply chain.

Joris Verweij, CEO of Floramedia: “Choosing a suitable label material is harder than you might think. By providing clear and transparent information, we help our customers secure the best results – including for the environment.”

New footprint calculator and Sustainable Selection Guide

Floramedia has developed a certified footprint calculator for label materials which allows growers and retailers to compare different CO₂ footprints. The firm’s materials experts emphasise that this is not just about CO₂ emissions: a plant label’s renewability, recyclability and degradability are also critical factors when it comes to sustainability. All relevant information has been compiled in the Floramedia Sustainable Selection Guide – a clear, convenient tool that helps growers and retailers make environmentally conscious choices.

FlorAqua plant labels 

One of the new preferred materials is FlorAqua, a renewable and recyclable label cardboard with a varnish layer developed by Floramedia.

Lars Deden (Floramedia quality control): “The combination of varnish and three-layer cardboard means we can offer a unique material that is more moisture resistant”.

Request a copy of the Green White Paper Update 2021/2022 free of charge at floramedia.com/green-white-paper-update.

For more information, contact Ekko Vermeulen (Floramedia Country Manager Benelux) at ekko.vermeulen@floramedia.com or your local Floramedia representative.

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