Fruit and Veg "are Sexy"

17-10-2019    10:36   |    Fruitnet

…and six other things we learned from watching the BBC documentary What Britain Buys and Sells in a Day

A new BBC programme about the UK’s fresh fruit and veg import-export trade has attracted the biggest ever audience of 16-24 year olds for a BBC2 documentary, according to Nationwide/Vitaal Group chief executive Tim O'Malley, who featured in the programme.

The episode, part of a new three-part television series called What Britain Buys and Sells in a Day, saw presenters Ed Balls, Ade Adepitan and Cherry Healey look at how the UK sources fresh produce from all over the world, as well as emerging potential for it to sell its products abroad.

O’Malley, who was interviewed by Balls during the programme about the positive impact that growing consumer demand for healthy food is having on the fresh vegetable business, said the fact it had been so well received was a reflection of how much interest consumers were now showing in healthy eating.

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Image of Mittmac via Pixabay

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